Flyer Facts

• 44 per cent of consumers look to coupons to save money. 

• 54 per cent of consumers want to receive more coupons.

• Flyers are the top rated information source for local shopping information.

• Flyers usage remains high and stable and increasing while other conventional media have declined.

• Flyers rate #1 among consumers for both local shopping and general product information.

• 57 per cent of Canadians look forward to what's in their mailbox.

• Only two in five U.S. adults (43%) say they read a daily newspaper, either online or in print almost every day, according to an Ad week               Media/Harris Poll.

• Advertising mail is effective.  More than 8 out of 10 households read or scan the advertising mail they receive.

• Advertising mail is environmentally responsible.  Nearly all paper used for advertising mail is generated from sustainably managed forests where trees are planted, harvested and then re-planted.  In fact, the forestry industry plants more than 4 million new trees each day - that’s more than 1.4 billion trees every year. 

• Advertising mail is recyclable.  According to the EPA, annual recycling rates for advertising mail have increased seven-fold since 1990, and those rates continue to climb. 

• 93% of Canadians usually read their mail the same day it arrives: 66% read it as soon it's received, while another 27% review it later that same day.

• Not only do 79% of Canadians prefer to receive general business correspondence by mail, 67% also prefer to receive advertising by mail              (versus email – 18%, telephone – 1% and other means 8%).

• 81% of businesses who already use direct marketing agree that mail is a great way to communicate with existing customers.

• Unaddressed Direct Mail use is also prevalent across all industries, especially retail (31%) and government (38%).

• 43% of Canadians agree that they enjoy receiving Direct Mail about additional products and services from companies they already buy from.

• 40% of Canadians also agree that Direct Mail is a great way to find out about new products or promotions.

• Customers' opinions about companies that use Direct Mail are more positive than their opinions about companies that use other types of               direct marketing.