Company Information
President's Message
After 10 years in the business as a Flyer
Distribution/Printing/Special Projects Account
Executive representing 4 major corporations
I came to realize that there were major needs
in our industry that other products were not capitalizing
on.
The
first one, door to door apartment
distribution. Due to the size of products
and other factors, coverage has not been strong
in this area. In most cases newspapers are left
in the lobby of apartment buildings with the hope
that they are picked up as tenants enter the building.
Our company will hit every single unit in our
respective markets by using Canada Post as a distributor.
This remains the only way to have 100 per cent
coverage in the majority of apartments and condo’s.
The second is better service.
FlyerMail will look
after our customers from the point of consulting
with the advertiser in terms of putting
together an effective flyer campaign, designing
their flyer, printing, right to the distribution
of the flyer. I noticed a need for one
person looking after them from start to finish
so customers can focus on running their business.
The third is better distribution to houses.
This is something that our industry has
to get better at. Using the Cadillac distribution
system in the industry Canada Post there
is not a better way to ensure that your flyers
are arriving to the selected destination in a
timely and efficient manner than Canada Post while
offering targeting second to none.
Our mission is to offer superior
service at highly competitive rates and that is
exactly what FlyerMail is going to do.
Geoff Josey
President, FlyerMail
How did we get here?
Geoff Josey the President
of FlyerMail has over
10 years experience in the flyer industry working
for virtually all of the major players in terms
of distribution as well as printing.
Over time he realized that there was a need
in many markets to distribute flyers door to door
to apartments. Traditionally flyer distributors
just drop flyers in locations such as the lobby,
laundry room or a garbage room hoping that potential
consumers pick them up. At best they hit 50 percent
of the units. Realizing this he set out to find
a way to hit every door in every apartment building
in a market.
So he found a way to do this in a cost efficient,
timely manner looking after the customers needs
from start to finish from design to printing to
distribution. The plan is targeting homes in selected
markets as well. There is a need for better and
more efficient targeting in the flyer industry
and no one can deliver this better than Canada
Post.
There is a strong demand for one stop shopping.
Many customers especially smaller local businesses
need assistance from design to printing their
flyer, to looking after the distribution. We will
look after their entire flyer needs. Typically
a firm designs the flyer, and then the customer
has to find a printer and a distributor and possibly
arrange shipping to get the flyers to the distributor.
No longer! We will do it all
from start to finish.
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